Must-have Resources for Health Marketers

Tools and resources to drive performance, from product and service discovery through conversion.

CareNexis Acquired by Aphora Health

CareNexis will be fully integrated into Aphora's technology stack, accelerating its roadmap for AI-driven benefits optimization and personalized user experiences.

Consumer Interest Audience Explorer

Explore relationships, audience sizing by source and channel, visualize and export data.

Platform for Precision Audience Analysis

Precise omni-channel analytics solution for healthcare brands to plan, activate and measure consumer metrics.

Discover & Build Audiences

Identify and understand consumer audiences across several health dimensions and digital engagement channels.

We help Consumer Health CPGs, Retailers, and Health Care Providers

Identify Audiences

Identify and understand addressable audiences for health product and service portfolios.

Drive Conversions

Drive product discovery, personalization, and conversions.

Uplift Product Data

Enrich product data with multiple dimensions of consumer health data.

Engage audiences.

Personalize experiences.

Convert customers.

How we do it

5,394+

Available Audiences

30,000+

Audience Relationships

14 days

Data Refresh

67,540+

Ways to Win

10

Interest Types

14

Audience Metrics

Provide actionable intelligence and recommendations to drive discovery, personalization, and conversions.

Deliver insights and tools that improve marketing precision across key points of engagement.

Consumer health audience exploration

Direct and related audiences that represent the best fit for your products and services.

Direct audiences

Health interest based audiences built around common and curated digital engagement metrics.

Related audiences

Audiences have clinical and health interest relationships, such as symptoms, causes, treatments, related conditions and health topics.

What are the benefits?

Instant, relevant audience sizing, insights and marketing intelligence

Access "Ways to Win™" tools and recommendations

Drive success and KPIs through discovery, activation and conversion

Significant SEO impact

Product or service metadata enhancements for improved categorization, classification and catalog optimization with custom attributes

Health-topic based audience segmentation and activation

Content & search marketing opportunities and optimization

"Shop by" health interest tools for owned stores

Health centric product and service collections and custom groups

Product detail page (PDP) enhancements (tags, badges, variations, etc)

Getting Started is Easy

Create and enhance informed and precise marketing strategies.