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Platform Release Notes

Last updated: July 12, 2023 @ 06:10PM ET

We update our platform frequently, adding new functionality, improving performance and squashing unwanted behavior.

Releases and updates

June 21, 2023 May 16, 2023 April 21, 2023 March 22, 2023 March 15, 2023 March 13, 2023 March 03, 2023 March 02, 2023 February 08, 2023


COMING SOON

  • Curated audience super groups and custom profiles
  • Ability to build and manage audiences in dedicated configurations and apply to multiple product or service profiles
  • Support for larger profile portfolios, custom groups, ability to organize profiles
  • CSV import of profile data
  • ChatGPT integration for audience summaries, additional natural language capabilities, audience discovery

June 21, 2023

PLATFORM UPDATES

  • Free consumer health audience and keyword explorer
  • Account management tools for platform admins and account owners

May 16, 2023

PLATFORM UPDATES

  • Multi-source, multi-channel audience sizing, including eCommerce, search, social and video
  • Streamlined and more efficient audience sizing retrieval and aggregation
  • New audience visualizations

March 22, 2023

PLATFORM UPDATES

  • Updated audience metadata section to improve usability and reduce cognitive load
  • Resolved audience metadata tab labels incorrectly displaying set value ranges
  • Fixed an issue with age metadata not correctly correlating with life stage options
  • Improved audience search functionality with search history, custom audience definition service support and other usability improvements
  • Fixed an issue with metadata not being exported correctly under certain conditions.
  • Added some image optimizations to improve performance
  • Updated pricing and FAQ content
  • Updates to performance metric tracking and reporting

March 15, 2023

PLATFORM UPDATES

  • Updated the audience cards in the Audience Builder (expanded view) to increase amount of data visible, improve readability and reduce cognitive load while exploring related audiences
  • Fixed an issue where metadata export to CSV incorrectly encodes some values
  • Minor style and formatting updates to the audience search bar
  • Set default per audience relevance value to 75% to improve user experience
  • Fixed an issue where the opportunity calculator funnel graph would sometimes fail to render updates correctly
  • Implemented additional query optimizations to primary and related audience size queries to improve performance

March 13, 2023

NEW FEATURES

  • RICH METADATA EDITOR - a new way to dramatically expand consumer health related data for your products or services with unique set of attributes. Find it in the "Metadata" tab, inside the editor for each offer
  • Platform updates and release notes - Introduced a new way (this page) to publish and track public updates to this application, in an effort to increase awareness and transparency

PERFORMANCE IMPROVEMENTS

  • Improved performance of audience searching and metric retrieval, especially related audience data
  • Additional improvements to rendering of some UI elements in the audience builder, reduce reload frequency and timing to improve user experience

OTHER IMPROVEMENTS

  • Updated all audience type filters (metadata tab, ways to win tab) to better organize and present related audiences by type (conditions, symptoms, treatments, etc). Intended to reduce cognitive load, and improve usability
  • Fixed an issue where the audience search terms, related keywords and tags word cloud in metadata tab would reset filters when re-rendering due to confirmation dialogs
  • Improved usability of metadata section groupings and search for anatomy and body systems

March 03, 2023

PLATFORM IMPROVEMENTS

  • Fixed an issue with sorting audiences by size in the Audience Manager
  • Improved readability and number formatting for audience sizes in the Audience Manager
  • Added additional timestamps and formatting in the Product Manager > Overview tab
  • Added dark mode support to user avatar panel in the main application navigation bar
  • Fixed an issue where authenticated users would be incorrectly redirected to the dashboard when trying to use the Get Started experience
  • Style and content update of main marketing web sections, especially home page. Re-layout of main page template

March 02, 2023

PLATFORM IMPROVEMENTS

  • Fixed some issues where product editor changes were not correctly persisted while manipulating data
  • Fixed audience sorting by size in the audience builder audience list
  • Removed the chart resizing legacy handles to reduce confusion and improve automatic layout updates
  • Minor layout updates to audience cards
  • Implemented an updated audience search component to improve performance and include additional available data
  • Fixed an issue where offer cards on the dashboard would incorrectly filter out cards that do not have related audiences configured yet
  • Usability and style updates to the automatic audience analysis tool

February 8, 2023

PLATFORM IMPROVEMENTS

  • AUTOMATIC ANALYSIS TOOL - introduced a new way to automatically analyze and refine offer audiences matches (Available to select users ONLY).
  • Improved automatic detection of session expiration and logout
  • Improved audience exploration in the audience graphs to support faster related audience selection and navigation
  • Updated layout and styling of the product editor fields to improve usability
  • Fixed automatic layout issues on the Ways to Win tab in the product editor
  • Added the ability to explore ways to win metrics based on marketing interest (organic, paid search, volume, clicks and more)
  • Added a much smarter ways to win exploration grid, with search, filtering and sorting