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Consumer Health Audience Explorer

See our platform data for yourself

Audience types

Need help finding the right audience?


What is an audience?

Audiences are identified and developed from discreet consumer health interests and concerns, including conditions, symptoms, and more.

What is audience sizing?

Audiences are measured by analyzing digital engagement metrics and activity in key digital channels, including related keywords and ways consumers seek information.

What you can expect in the platform
  • Ability to identify unique audience segments relevant to your product and services

  • Ability to measure activity and size of audiences by channel - search, eCommerce and social

  • Access detailed high performing SEO and SEM data to drive engagement and conversions

  • Use metadata tools to personalize and precisely target desired audiences

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  • Anatomy

  • Cause

  • Condition

  • Symptom

  • Treatment

  • Wellness